A Legacy Built on Firsts
Forty-five years ago we opened our doors as one of the first African American owned fitness businesses in the 1980s, sharing our story in Essence Magazine and on gym floors across Atlanta. Six months later, that same fire carried us onto a bodybuilding stage and into a first win. That moment shaped our mission, guiding how we coach teens, parents, and seniors toward real, lasting health today.
Strength, Resilience, and Real Change
Every rep, every food log, every early morning session tells a story. We built BeBlount Fitness through decades of showing up when our community needed guidance, not gimmicks. Winning that first bodybuilding show was only the beginning. The real victories came later, when we watched a teen gain confidence, a tired mother regain energy, and a grandfather climb stairs without pain. Those quiet wins still drive how we train, teach, and speak today across Stonecrest.
A Family Rooted Vision
Family built this brand, and family still shapes our work. We are Black owned, female led, and rooted in Stonecrest, serving Atlanta, Duluth, and Decatur with personal attention for every age and stage. We coach competitors, church ushers, student athletes, and grandparents with the same care. When you walk into our space or log into a virtual session, you step into our extended family, and your health becomes part of our shared legacy forward.
Heritage
Inspiration
Community
Denise - Founder
Forty-five years of coaching sit behind every session she leads. In the early 1980s, she began this journey by founding one of the first Black, female-owned fitness businesses in the region, sharing her story in Essence Magazine. Six months after opening, she stepped on a bodybuilding stage and brought home a win, proving that disciplined training, smart nutrition, and belief in oneself can change everything.
Today, that same energy shapes how she guides teens, busy parents, and older adults through personal training, food planning, vitamin support, and mindset coaching. She still cues form, adjusts meal plans, and listens to real-life struggles, because she understands what it means to fight for health and a brighter future.
BeBlount Fitness Vitamin Line
Our exclusive line of vitamin supplements is designed to support your health and fitness journey from the inside out. Each product in our vitamin line is carefully formulated by Denise M. Blount, with a focus on providing the highest quality ingredients to help you achieve your fitness and wellness goals. Whether you're looking to cleanse, boost energy, or enhance fat burning, our vitamin products deliver powerful results. Experience the difference that personalized, high-quality supplements can make in your life.